Cashmere Care—5 Musts for More Wears

future of fashion

Love cashmere? (We do.)Cashmere lasts up to 30 years, it's all-natural, recyclable, and quickly biodegradable. What's not to love? That's why our sweaters are 100% pure cashmere, no dry cleaning necessary! 

We are often asked about how to care for your cashmere for longer wears. Here are the basics you need to know.

Don't rinse and repeat.

Cashmere shouldn't be washed after every wear. You can get a ton of wears out of one wash. So, only wash your cashmere when it's necessary. And if you're not sure, take a quick pass first with a gentle delinting roller.

And let it breathe. Airing out your cashmere can keep it fresh. Your cashmere will look beautiful draped over your desk chair or even lying on your couch. It's a great way to keep it airy and ready-to-wear. 

But is it washing-machine friendly?

Yes, when your cashmere is ready for a wash, you can use the wool/silk setting on your washing machine, or the delicate/hand wash cycle if there isn't one available. Cashmere should always be washed at cooler temperatures—30 degrees and under only. Be sure to use a gentle detergent and a high-speed spin cycle.

Do not dry clean.

Don't dry clean. Dry-cleaning involves a dangerous mix of harmful chemicals that aren't healthy for your skin or the environment. Instead, you can steam your garment at home in a humid environment.

Hand washing is actually easy.

Maybe you don't have a washing machine or you just want to baby your beautiful cashmere pieces—no judgement here. Hand washing is actually easier than you might think.Just put your garment in a bowl of lukewarm water with a single drop of wool washing up liquid (or a drop of shampoo). Allow the water and the soap to soak up and absorb into your cashmere.

Don't wring it when you remove it, that can damage your cashmere and cause annoying wrinkles. Instead, pick it up flat and squeeze it out with flat hands. Repeat this process a few times, and then lay the garment flat on a towel to dry.

Spot clean. Spot clean. Spot clean.

Life happens! Stay calm and try to remove the stain from your cashmere as soon as possible. If the stain has already been absorbed, try wrapping it around a sink-tape, letting the water flow through it. You can also try gently massaging a stain remover into it before your next wash. 

We recommend using spot treatments whenever needed, and cold water.

That's it. You're ready to love your cashmere and make it last.


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At Public Habit, we believe the key to a sustainably fashionable world is a world in which everything is made on demand. We make only what you want; not what we think you will want. Our approach eliminates waste and builds a longer-lasting wardrobe. The result? A happier and healthier population and planet.

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